Serena Fan

Human-centered Product Builder & Storyteller

Computer Science, UX Design, & Creative Writing @ University of Michigan

Featured Work

Campus Navigation

UX Research

Investigating students’ navigation experience on University of Michigan’s campus.

Research Assistant • Academic Research

PepsiCo

UI/UX Design • UX Research • Mobile App Design • Internship

Leveraging design & technology to improve product distribution efficiency.

Emotion AI in Hiring

Qualitative research investigating values in emotion AI hiring services.

Athenahealth

Full-Stack Development • Internship

Enhancing the user experience for patient engagement specialists in chronic care management.